Whenever I go to networking events I come across people who have this great idea and just need a technical person to build it for them. Finding that person is way harder than they think. Most technical people have either been burnt once in that sort of arrangement or take the attitude that they don’t need the MBA type and are sceptical of what they bring to the party. (I’m not getting into that debate)
If you are in that situation then I’d say go out (or rather stay in) and learn to code. There is a ton of information, tutorials, open source code on the web that means you can teach yourself the basics and more. Stackoverflow is an awesome resource, it’s full of people willing to help you with a problem.
By learning to code you are getting involved with the techie community, thus improving your chances of finding that technical partner and also what you learn will be invaluable to you even if you don’t stay involved with the technical side of your project at a later date. You will have some understanding of what it takes to build a web app.
Which language? That’s your choice. Google it or take a look on Stackoverflow or ask the question on Quora.
Related articles
- Learn to Code Epilogue: Best Practices and Additional Resources [Video] (lifehacker.com)
- Stop Looking for a Technical Co-Founder, Learn to Code Yourself (ror.kateray.net)












A VC: Marketing
This blog is my scrapbook, it’s primarily for my reference but hopefully some of the stuff here will be of interest to other people interested in the VC and start up world.
Fred Wilson wrote a piece on marketing which turned out to be a little controversial. There were some nuggets in the comments as usual and typically one of them came from JLM:
Marketing is the 4 Ps — product, price, placement, promotion.
Almost everything Fred describes as an alternative to “marketing” is, in fact, marketing. When Twitter focuses on its logo, that is marketing.
One cannot develop a product without defining it. Marketing.
One cannot develop a product without defining the market for the product itself. Marketing.
One cannot develop a product without defining how it is going to be distributed. Marketing.
One cannot develop a product without pricing it. Marketing.
If you are thinking about any business endeavor without taking the time to understand the unique selling advantage/propositions, without conducting a focus group on a prototype or without plumbing the depth of the consumer pool — then you are just playing at it.
This is essence of business. This is marketing.
When Fred Wilson cloaks his comments in the splendor of his blog — Fred is exhibiting marketing genius.
Every single minute of every day, businesses are engaged in marketing.
Industrial design decisions made by folks like Apple are market and marketing driven.
via A VC: Marketing. ”