Category Archives: marketing

When Free becomes ‘bait and switch’

I opened up my Spotify app yesterday to discover that as a “free” user I was now only entitled to play a track 5 times and to avoid this I should upgrade to a premium account.  I would consider doing this if Spotify gave me access to every single band and track that I like [...]
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From Zero to a Million Users – Dropbox and Xobni lessons learned

Just watched the slideshow below by @drewhouston and @asmith Very good overview of start up experiences and some great tips on how to grow your user base. From Zero to a Million Users – Dropbox and Xobni lessons learned   View more presentations from Adam Smith
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A VC: Marketing

This blog is my scrapbook, it’s primarily for my reference but hopefully some of the stuff here will be of interest to other people interested in the VC and start up world. Fred Wilson wrote a piece on marketing which turned out to be a little controversial.  There were some nuggets in the comments as [...]
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