A VC: Marketing

This blog is my scrapbook, it’s primarily for my reference but hopefully some of the stuff here will be of interest to other people interested in the VC and start up world.

Fred Wilson wrote a piece on marketing which turned out to be a little controversial.  There were some nuggets in the comments as usual and typically one of them came from JLM:

Marketing is the 4 Ps — product, price, placement, promotion.

Almost everything Fred describes as an alternative to “marketing” is, in fact, marketing. When Twitter focuses on its logo, that is marketing.

One cannot develop a product without defining it. Marketing.

One cannot develop a product without defining the market for the product itself. Marketing.

One cannot develop a product without defining how it is going to be distributed. Marketing.

One cannot develop a product without pricing it. Marketing.

If you are thinking about any business endeavor without taking the time to understand the unique selling advantage/propositions, without conducting a focus group on a prototype or without plumbing the depth of the consumer pool — then you are just playing at it.

This is essence of business. This is marketing.

When Fred Wilson cloaks his comments in the splendor of his blog — Fred is exhibiting marketing genius.

Every single minute of every day, businesses are engaged in marketing.

Industrial design decisions made by folks like Apple are market and marketing driven.

via A VC: Marketing. ”

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